Users will soon have a fresh option that enables them to lessen the volume of AI-created media appearing in their timelines. This move comes as the company revealed that it now features more than 1 thousand million AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This shift coincides with a surge in AI-generated material, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its network identified as made with AI. Collectively, over 100 m media items are submitted to the platform every day, making clips made by AI a minor percentage of its total content library.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they watch by accessing the content preference setting in the platform and choosing the AI content topic. Other topics that can already be modified under the filter encompass politics, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label “realistic” AI-made content, and it bans dangerous fake videos of public figures or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the platform will henceforth add an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2 million educational fund for specialists and groups to create informative material about using AI responsibly. This project will assist non-profit groups dedicated to teaching computer science.
Platform Protection
The video-sharing app has supported its safety measures, following controversy over plans to make redundant hundreds of safety staff in Britain. It is planning to cut hundreds of positions in its user protection team in London, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it is viewed by people. TikTok announced a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
